We love the web
The web. We make it work.
OK, not all of it. That would be a big job. The bits we do look after work rather well though.
It's a wonderful thing, a vast conversation with billions of participants: talking, laughing, shouting, crying and watching videos of kittens.
Our job is to help you figure out how to make it work for you. That could mean lots of things: building websites, executing marketing strategies and pulling together ideas and data from across the globe to give you an unfair advantage in this rapidly changing space.
We leverage synergistic paradigms to value-orient monetised eyeballs. Ah, no we don't, sorry. That's complete rubbish. We do work with you to figure out how you can improve your business using web technologies. The point is to allow you to ignore the technology and focus on the value: we worry about the technology so you don't have to. Technology is only important in terms of the power it gives you to help your business.
To find out how we can help, call Jules or Frank on 01422 847 958
Areas of expertise in techno-words: websites, eCommerce, content management, multi-channel marketing, bespoke development of one-off systems, creative development, CRM and sales/stock management, eLearning, exhibition displays, Flash development, intranets and extranets and, look: all of the people working here have been doing this for over a decade. Chances are at least one of us will have direct experience of the kind of problems you face.
We understand that your online applications have to look great and work flawlessly. So, our designers understand software engineering and our engineers understand design.
This takes us way beyond web design, into the deep stuff like hooking up your stock management system to your eCommerce site or pulling functions from your CRM system into your website securely and straightforwardly.
Latest Blog Post: We love the web how-to: 1. Keywords and metatags
If you aren't a techie, the myriad detail of web stuff can be intimidating. So we're putting together a series of 'bitesize' how-to's explaining things that we find are puzzling our clients. This is the first.
Keywords and metatagsClients have started to give us keywords these days to help with search engine positioning, but what we're seeing is that most don't understand the best way to do this: so here's the 2 minute guide to the subject.Typically, our clients have been sending us keywords as a big block of words, separated by commas, to do with the client's business. That's a great start, but it's only about half the story.On most web pages, there's a bit you can't see that is used by search engines to help work out what that page is about. This stuff is called 'Metadata' (which means 'information about information' or just 'summary' in plain English). There are two common 'tags' for Metadata on most web pages:
- Keywords: 35 words or short phrases summarising the page (up to 255 characters to be precise). For the We Love The Web home page for example, that might be 'We Love The Web, bespoke web development, eCommerce websites, Content Management System' etc.
- Description: A short paragraph summarising the page
So: how do you get maximum value from metatags?
Keywords are really about the page, not the website. A list of generally relevant keywords about the business is likely to be generally helpful in search-engine terms, mainly because your pages are likely to contain those words in the bits of text that you can see. It's not getting you maximum value in search engine terms though.
Alternatively, if you have a topic you'd like to see us cover, then ask away.
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