How should I spend my marketing budget?
How much value is your marketing activity generating? You won't know until you test your strategy, measure the activities arising and analyse the results. It's the only way to know for sure that you aren't wasting your money.
We know a lot about multi-channel marketing, but we're smart enough to know that we don't know everything. Starting with your target audiences, we look at how best to reach them, based on our expertise and feel for what motivates people to interact with your selling proposition.
We know what's worked for our other clients. We've built campaigns that have garnered more responses than can be exported to an excel file for one client (over 65,000) and put in place tools that drive 70% of repeat sales for another. In each case, the strategy adopted wasn't the only one we looked at. The outcome was the result of testing and measurement.
The most effective approach is to test a number of possible approaches, measure the responses and then develop the most effective of these based on the data gained from the tests. That way, you can can build a strategy knowing that it will work. The best part is that the rise of sophisticated tracking and analytics tools have made it easy and quick to do this sort of testing. It's even an order of magnitude cheaper to do than it was a decade ago!
The question isn't 'Should we be using Twitter?' The question is 'How can we interest people who may want what we have to offer?' and there's nothing new in that.
- eMarketing - Multi-channel direct marketing
- Content management - take control of your website
- Social media - finding your voice
- eCommerce - selling with security
- Flash development
- Games
- Consultancy - turning problems into opportunities
- Bespoke development - one-offs or unusual solutions
To find out more about this, or any of our products and services, call Frank on +44 (0) 1422 847 958 or email make.it.work@welovetheweb.com.
© 2009 We Love The Web ltd.