Email marketing is the forgotten social media. It's not sexy, but it does work.
Some of our clients get over 70% of their repeat sales from email marketing and we've been doing it for nearly a decade. There's little we don't know about the subject.
So if you don't have an email marketing strategy, then you are leaving money on the table.
Email Marketing - Celebrity Slim
eMail marketing is about more than newsletters. Yes, that’s there (and a recent emailout increased sales by 351% over the previous, unstimulated, week’s sales).
We wanted to go beyond that and have an intelligent, personalised service to help keep people on the programme. People receive email encouraging them to keep going if they experience the dreaded 'weight plateau', if they don't weigh-in for a couple of weeks and 'great work' email if they get half-way to their goal and reach their final goal.
The effect? Customers stay on the programme longer: the customer is happy because they achieve their weight-loss goals. Celebrity Slim are happy because they sell more. It's a win-win.
One recent mailout resulted in a 351% sales boost over the previous week's, unstimulated, demand.