If you build a website and then ignore it for a couple of years, then you won't get the most out of it.
Digital marketing is about doing things a little bit better every day.
We like to continuously improve your digital offering every day. Of course we do, it's what we get paid for. We also put the measurement tools in place to ensure we can show that you get every penny of that investment back. And then some.
Website Optimisation - Vetark
The ROI measurement analytics highlighted to Vetark that some customers were filling up their baskets but failing to check out, crucially it also revealed why. So, we streamlined the check out process by implementing guest check outs and postcode look ups for addresses. The result: more customers completed their purchases and fewer dropped out.
Basket to check out conversion rate improved by 63%